Founding Partner waiting list now open

Swim school software built from real swim school experience

I first built SwimPal to make running my family’s swim school easier and give my mum and dad more time back. Now we’re rebuilding it to help other swim schools spend less time on admin and more time teaching.

Good morning, Laura
Here's what's happening today
+8.2%
1,284
Total Swimmers
+12.4%
£24,860
Monthly Revenue
+3
46
Active Classes
+17
92
Waiting List
Attendance Overview
M
T
W
T
F
S
S
M
Class Occupancy
83%
booked
Upcoming Lessons
16:00
Tadpoles · Level 1
Main Pool
8/8
16:45
Stage 3 · Improvers
Main Pool
7/8
17:30
Adult Technique
Lane Pool
5/6
Recent Payments
OB
Olivia Bennett
Monthly · Stage 2
£48.00
HW
Harry Walsh
Term · Improvers
£186.00
SK
Sofia Khan
Monthly · Tadpoles
£42.00
Swimmer Progress
Ducklings92%
Stage 178%
Stage 264%
Stage 341%

Our story

It started with my family’s swim school

SwimPal didn’t start as a business idea. It started because my mum and dad needed an easier way to run their swim school.

Like most swim school owners, they were juggling lessons, payments, parent messages and endless admin. The software available was expensive, awkward to use and never seemed to fit how a swim school actually runs.

So I built something for our own school. I wasn’t trying to start a software company; I just wanted to make life easier for my family and give my mum and dad some of their time back.

That first version showed us how much difference the right system could make. Now my best mate Nathan and I are rebuilding SwimPal from the ground up, with all three swim schools in my family helping us shape every part of it.

Our aim is simple: to give other swim school owners the same thing I wanted for my parents - less admin, fewer headaches and more time to focus on their swimmers.

The first version was built for one real swim school. This one is being shaped by three.

All three swim schools in my family are helping us test ideas, spot problems and make sure SwimPal works in the real world. And soon, we’ll be inviting other swim schools to join us and help shape it too.

Hayden with his sister, mum, dad and brother
My sister, mum, dad, me and my brother. We’ve all played a part in the family swim school over the years.

“I didn’t set out to build software for swim schools. I just wanted to make running my family’s swim school easier and give my mum and dad more time back.”

Hayden — Co-founder of SwimPal

Built from experience

Shaped by people who run and teach in real swim schools every day.

Made to give time back

Less time spent on admin means more time for teaching and growing the school.

Why choose SwimPal

Built around how swim schools actually work

Every part of SwimPal is being designed to make running a swim school simpler, from bookings and payments to lessons, progress and parent communication.

Spend less time on admin

Automate repetitive jobs, keep information organised and cut down the time spent managing the school.

Get paid automatically

Set up automatic payments, send reminders and spend less time chasing overdue fees.

Everything in one place

Keep swimmers, lessons, payments, progress and parent communication together, without relying on separate systems and spreadsheets.

Stay on top of the school

See what’s happening across lessons, payments, attendance and enquiries without having to piece it together yourself.

Affordable, predictable pricing

Know what your software will cost each month, without complicated tiers or prices that keep rising as your school grows.

Built specifically for swim schools

Designed around the way swim schools actually run, not adapted from software made for gyms, dance schools or general bookings.

UNLIMITED SWIMMERS

Your software bill shouldn’t grow every time your swim school does

SwimPal will include unlimited swimmers for one straightforward, affordable monthly fee. No per-swimmer pricing and no higher software bill as your school grows.

Join the Waiting List

Meet the Team

Built by the two of us

Hayden Ingham

Hayden Ingham

Co-founder

Hayden has been part of the swimming world since he started teaching at 16. He later helped run his family’s swim school and built the first version of SwimPal to make life easier for his mum and dad.

Alongside that, he built a career in software development, creating websites and systems for organisations across the UK. Today, he brings those two sides together: first-hand swim school experience and the technical skills to build something genuinely useful for the industry.

Nathan Kettle

Nathan Kettle

Co-founder

Nathan is a software engineer with experience building reliable websites, systems and applications for businesses of all sizes. He has worked on everything from online shops to large-scale digital platforms, but SwimPal is the project closest to home.

He is helping build the platform from the ground up and will work closely with swim schools during onboarding, support and future development to make sure SwimPal stays simple, practical and dependable.

We’ve been best mates for years, and now we’re building SwimPal together.

I bring first-hand experience of teaching and helping run a family swim school, while Nathan brings years of experience building reliable software.

Between us, we’re combining a real understanding of swim schools with the technical skills to build something practical, straightforward and genuinely useful.

Nathan and Hayden
Hayden and Nathan - co-founders of SwimPal.

Shaped by swim schools

Built with real swim schools from the start

SwimPal is already being shaped by three family-run swim schools. Because they each run slightly differently, they’re helping us test ideas from different angles and make sure the software works properly in the real world.

Best Stroke logo
Best Stroke

My parents’ swim school and the original family business, focused on children’s swimming lessons.

Aqua Confidence logo
Aqua Confidence

My auntie’s swim school, specialising in adult swimming and ladies-only lessons.

Best Stroke Leisure logo
Best Stroke Leisure

My sister’s swim school, offering children’s lessons alongside activities such as aqua therapy and sound baths.

Limited places available

The Founding Partner Programme

We'll soon be inviting a small number of swim schools to use SwimPal early, work closely with us and help shape what we build next.

Interested? Join the waiting list

We're intentionally keeping the programme small so we can work closely with every school involved. Applications will open in limited onboarding groups. Join the waiting list below to be notified when we launch the Partner Programme.

Join the Waiting List
  • Early access to SwimPal

    Be among the first swim schools to start using SwimPal.

  • Direct input into product development

    Work closely with Hayden and Nathan and help shape how SwimPal works.

  • Founding Partner pricing

    Enjoy six months free, then move onto exclusive discounted pricing reserved for our founding partners.

  • Priority onboarding and support

    We'll help you move across smoothly, with dedicated support from Hayden and Nathan.

SEE SWIMPAL EARLY

Join the waiting list

Enter your details and we’ll let you know when demos become available and applications open for the Founding Partner Programme.

  • Early access to SwimPal
  • Direct input into product development
  • Founding Partner pricing
  • Priority onboarding and support

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